World changing paradigm shifts come from all directions. Any effort to change the world or change the market will bring unintended consequences both good and bad. According to Nokia researcher Jan Chipchase out of the 6.3 billion humans on the planet about 3 billion now have access to cellphones and an additional billion will have in the next 2 years. He doesn't try to predict what the future will be, instead he looks at how people will react to it by investigating the ways we interact with technology. The Grameenphone Company has been a past focus of this weblog's inquiries. Jan Chipchase working in countries like India, Brazil, China and the villages of Uganda has made unexpected discoveries about the ways illiterate people use their mobile phones, the new roles the mobile can play in global commerce.