A Question of Nets Malaria and Social Aid

Marginal Revolution had a post regarding the economics of malaria net distribution which is based upon a New York Times article Distribution of Nets Splits Malaria Fighters. The article is not as "full" a review as is claimed in the post as it does a meager job in looking at the other side and it is hard to evaluate the unilateral positions taken. One of the claims made is that

"There has been a paradigm shift," Dr. Olumese said. "We need to use the momentum we have right now." But is that actually the case or is it business as usual with the same old paradigms.

The immediacy of the issue would argue for direct action without complications of entrepreneurial marketing and distribution but is it that simple or is there a place for the social marketing approach and the goal of empowerment? Providing another perspective is Jacqueline Novogratz who has implemented on the ground solutions. The first video is from 2005, the second is from 2007. The first video is misnamed, it goes beyond Africa. The issue of nets is covered more fully under confluence of health and enterprise in the second video.
TED Talks Jacqueline Novogratz: Investing in Africa's own solutions
TED Talks Jacqueline Novogratz: Tackling poverty with "patient capital"