First the Wind-Up Then The Pitch

Making the Pitch advices The Entrepreneurial Mind on 12/3/07 is one of the most daunting challenges for entrepreneurs. To help, he provides a link to Suite101.com , which he calls,

"a nice summary of what it takes to make an effective pitch under pressure."

"When they have to make a pitch for their business. It might directed to a potential investor, a banker, that first customer -- or in some cases to their spouse! This pitch has taken on the nickname of the elevator pitch, as you often have only a very short time to get your message across (imagine a short ride in an elevator with the investor before he or she has to get off on their floor)."

I would call it practicing on-the-spot concise thinking.