I am not a designer. Any glimmer of understanding I may have about design at this point is from working on this weblog. Regardless though, I have made a variety of comments concerning design which have for the most part been broad-based philosophical generalizations.
This weblog is designed as a learning tool. So I th0ught it proper to provide some links to websites on design that involved information that was more directly relevant to design itself. What is thinking as a designer? Not that there is any lack of philosophical insight from these designers.
The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.
Although Design is most often used to describe an object or end result, Design in its most effective form is a process, an action, a verb not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ and their effectiveness are arguable but the core of the process stays the same. It's taken years of slogging through Design = high style to bring us full circle to the simple truth about design thinking. That it is a most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.
Read Virginia Postrel's related story: Playing to Type from The Atlantic, January 2008
"Given its subject, Michael Bierut's Seventy-Nine Short Essays on Design, published last May by Princeton Architectural Press, is remarkably plain. It has no pictures. It isn't oversized. It doesn't even have a dust jacket."
"Yet the book is a graphic extravaganza."I decided to continue this in a second post.
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