Sunday, January 6, 2008

Authenticity Accessed Or Acquired? Re-write

It should be our intention to strive for authenticity when defining and presenting ourselves or our life's endeavors . The writings of Finn McKenty, who blogs at Lightheavyweight inform us that design also has authenticity as a purpose.

Finn McKenty extends the concern regarding authenticity to endeavors of social-engagement. Specifically using the example of the Greener Grass project, which is about connecting people with ideas designed to have a positive impact.

The source of insight that he sought was John Moore from Brand Autopsy , who provided the original link for this post on Authenticity .

Finn asks John asks a few questions in a short interview about the of role "authenticity" in branding which you can read here ...snippets below.

Greener Grass: Can authenticity be created? If so, how can companies build a culture that values authenticity, transparency and honesty?

John Moore:

"This belief that authenticity can be created is what gets companies in trouble. Authenticity comes from evolution, not from creation. No magic pill exists and no big bang will cause a company to become authentic. The honor of being authentic is earned only over time and through consistent, deliberate actions. Same goes for building a corporate culture. A company that respects its employees and treats its employees like family will be rewarded with being viewed by insiders and outsiders as an authentic company."

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