It should be our intention to strive for authenticity when defining and presenting ourselves or our life's endeavors . The writings of Finn McKenty, who blogs at Lightheavyweight inform us that design also has authenticity as a purpose.
Finn McKenty extends the concern regarding authenticity to endeavors of social-engagement. Specifically using the example of the Greener Grass project, which is about connecting people with ideas designed to have a positive impact.
Finn asks John asks a few questions in a short interview about the of role "authenticity" in branding which you can read here ...snippets below.Greener Grass: Can authenticity be created? If so, how can companies build a culture that values authenticity, transparency and honesty?
"This belief that authenticity can be created is what gets companies in trouble. Authenticity comes from evolution, not from creation. No magic pill exists and no big bang will cause a company to become authentic. The honor of being authentic is earned only over time and through consistent, deliberate actions. Same goes for building a corporate culture. A company that respects its employees and treats its employees like family will be rewarded with being viewed by insiders and outsiders as an authentic company."
*** READ MORE ***