Seth Godin asks the question, So, as a percentage of the time you spend at work, what percent would you say qualifies as "marketing"?
Now Seth has a definition which is likely more expansive than that of most people.
Based on this criteria I do a good deal of marketing both at my dayjob and with my online persona. My work depends upon constant communication. In some ways I do more marketing of projects than I do managing of projects. Often, it is the same thing. The best management takes good marketing. At least if I use Seth's definition.The other two choices according to Seth are:
- Selling your ideas internally/waiting for approval
- Dealing with the chaff of responding to inbound junk and wasted time in meetings.
Which is also true, and since I work for government, perhaps even more so. Seth doesn't attribute this to environmental or organizational factors though. I am guessing he sees the individuals he is talking about as change agents. Since they are supposed to be changing, improving, enhancing the image of who they work for in a substantial way, not just veneer, then they should be able to do the same for themselves. Sometimes the most needed personal paradigm shift is to market ourselves to ourselves.