Saturday, November 17, 2007

You Can't Talk Your Way Through A Paradigm Shift

Businesspundit: YUM Brands and The World's Largest CSR Project
This caught my eye because it is in direct opposition to another article that I decided to bypass because it wasn't clear to me what was the intention of the article and my general sense was negative. Watch Out for Anti-Social Responsibility Campaigns

Rob, the author of the first blog admits to being, "skeptical of these types of corporate projects, but Yum employees have really supported this effort, donating money and time to help make a difference. Regardless of your philosophical views on CSR, this project is interesting because Yum seems to be walking the walk, not just talking the talk."

The title of the second blog post is confusing. "Social responsibility is being embraced by businesses. But as more companies participate in causes, watch out for “anti-social responsibility” activists. If your business has any vulnerabilities to a negative public relations campaign by a passionate activist, participating in a highly-publicized cause may be just the thing that puts your vulnerabilities under a spotlight." So are we being warned about spoilsports who ruin the party or are we being warned that if we we need to walk the walk and not just talk the talk. This weblog has raised concerns before with superficial efforts to address problems that focus more on style than substance and not just with businesses.

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