One of the more popular social media tools on the Internet is YouTube, which started off as means for millions to upload self-indulgent videos of themselves, has now become both an information resource tool and a means of connecting with others on social causes. The challenge for those who would use this resource to connect with others, especially new converts, is gaining the trust of those you would use to help disseminate the videos through social sites such as Face Book or MySpace without having to spend a fortune. The New York Times published two stories that deal with these issues.
Ping: At First, Funny Videos. Now, a Reference Tool.By MIGUEL HELFT
YouTube is rapidly morphing into a popular search engine and a new entry point into the Web.And now YouTube, conceived as a video hosting and sharing site, has become a bona fide search tool. Searches on it in the United States recently edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. (Google, incidentally, owns YouTube.) In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.BUSINESS / MEDIA & ADVERTISING | December 14, 2008
Digital Domain: Advertisers Face Hurdles on Social Networking SitesBy RANDALL STROSS
Web advertising experts see a myriad of difficulties in making brand advertising work on social networking sites.
And when they try to take advantage of new “social advertising,” extending their commercial message to a member’s friends, their ads will be noticed, all right, but not necessarily favorably. Members are understandably reluctant to become shills. IDC, the technology research firm, published a study last month that reported that just 3 percent of Internet users in the United States would willingly let publishers use their friends for advertising. The report described social advertising as “stillborn.”
Change-agent organizations do not have the same goals as companies such as Procter & Gamble. They will face similar issues when attempting to get others to put videos or other social media outlets on their websites.
Youtube, itself, has become more of a social outreach advocate than merely a social gathering site. One example is their work at Davos, the location for the world's latest economic forum.