Showing posts with label community. Show all posts
Showing posts with label community. Show all posts

Monday, May 4, 2009

Being There, Being Everywhere, Being Where It Counts

Social media is a the same time both very personal and global in its reach. It provides an opportunity to reach millions, but can connect one-on-one regarding the challenges we face in the world. The two articles below demonstrate the span of influence of this medium, from the poetic to the political. The potential of this medium has not been even glimpsed to my mind. The financial potential is only the tip of the iceberg.

MAGAZINE | February 15, 2009 The Medium: Being There By VIRGINIA HEFFERNAN The subtle art of the Facebook update.

“Unlike ALL other walks of life, status updates are the appropriate places for spontaneous bursts of joy and being. You shouldn’t do it at work, you shouldn’t do it in the middle of a conversation, you shouldn’t do it on the street, you shouldn’t turn to a stranger on the bus, you shouldn’t leave it on someone’s cellphone. But on this grand constantly updating Christmas card that we are all free to access or withdraw from at any time, we FINALLY have a polite space for ‘My sponge smells like a hot dog.’ ”
MAGAZINE | January 25, 2009 Revolution, Facebook-Style
As the street protests went on, young Egyptians also were mobilizing and venting their anger over Gaza on what would, until recently, have seemed an unlikely venue: Facebook, the social-networking site. In most countries in the Arab world, Facebook is now one of the 10 most-visited Web sites, and in Egypt it ranks third, after Google and Yahoo. About one in nine Egyptians has Internet access, and around 9 percent of that group are on Facebook — a total of almost 800,000 members.

Thursday, April 30, 2009

Using Technology To Help People Change Their Own Community

Web 2.0 and the Internet are a new medium, but they are not an end in themselves. At some point all of this has to come off of the computer screen and go on to the streets. This is all of little use if it only applies virtually to Second Life worlds. MIT has had a number of conferences and seminars on the use of the Web for community building but this particular one is a bit more person on person in its approach. The authentic voice is from the community, helping to find and express that voice can be assisted using the tools of Web 2.0.

  • “With community-based media projects, you must believe with all of your heart that people in that community have the best knowledge of anyone in the world about their own community.”

    Alexa Mills
  • tags: innovating, MIT, colab, community-planning

    • The best way to help a community help itself, say Dayna Cunningham and Alexa Mills, is to enable its members to find their voices and talk to each other. In several projects in the U.S. and overseas, the two speakers are developing methodologies for enabling communities to express and define themselves, so they may become more engaged in a larger civic and political process.
  • tags: colab, MIT, innovation, community-planning, innovator

    • The Community Innovators Lab (CoLab) is a center for research and practice within the MIT Department of Urban Studies and Planning (DUSP).

      CoLab supports the development and use of knowledge from excluded communities to deepen civic engagement, improve community practice, inform policy, mobilize community assets, and generate shared wealth.

Posted from Diigo. The rest of my favorite links are here.

Wednesday, April 22, 2009

Penelope Trunk Takes the Pressure Off

Yesterday, OK day before yesterday, Penelope Trunk had a post on Reality check: You're not going to make money from your blog in Blogging, Journalism. I don't follow anyone with twitter-like devotion, but I find a good deal of useful insight reading Penelope.

Almost everyone should forget about making money directly from blogging. It's so unlikely that it's a total waste of your time trying. I am actually shocked at how ubiquitous the idea is that blogging is a get-rich-quick scheme. Or even a get-rich-slowly scheme. It's not. Blogging is a great career tool for creating opportunities for yourself. But here are eight reasons you should stop thinking about money from blogging:

Personally, I am glad she is taking the pressure off. Besides, this blog was never right for making money. I follow pathways that interest me, not the market. I am inconsistent in doing posts and I do more re-editing and reformatting than actual writing since I am basically passing along information I found interesting. Below in bullet points are her reasons and why I agree.

1. Big bloggers come from big media.
Most big bloggers today have a strong background writing for print.

I do try to make my writing at least passable, even it mean coming back again after a few days to make corrections, but I do not consider myself a professional writer. The fact that I get visitors through the Paradigm Online Writing Assistant (links now repaired at left hand column) helps me to pay more attention than I might otherwise.

2. Sure, there are exceptions. But you're probably not one of them.

If we desire that blogs and networks become part of the democratic infrastructure, does it make sense that only the exceptions participate? There are easily over 5 million sites and blogs out there, but 5 million works nicely because it means the first million are the top 20%. According to Alex.com there are a number of blogs, this one included, between the 1,000,000 mark and the 500,000 mark. They may not have the impact of the top 1% like Google and Techcrunch individually, but in aggregate I believe that they can have an impact with venues such as Bloggers Unite For Hunger And Hope or Blog Action Day.

3. Even if you can do it, supporting yourself with a blog is crazy hard.
Blogging to support yourself is a complete full-time job.

When my life gets complicated blogging is the first thing to go, well maybe not the first, but it drops way down the list. I started this two days ago. Recently I have had thoughts as to how this could work for local communities, but I am hesitant knowing the commitment needed to make it work.

4. You probably have to be controversial to make money blogging.
And if you are making good money from your blog, you'll have hundreds of people telling you how you're an idiot. Do you want that? Really?

I find online arguments, unless done by professionals in the field, tedious. I am not interested in proving any point. I would much rather find some new avenue of inquiry to pursue.

5. You can make more money flipping burgers.

I don't flip burgers and I make far more than I could blogging. Even if I made it a component of my work life it would not add to my bottom line. It does have value both for myself and I believe, in aggregate with others in the blogosphere, for the world.

6. Please shut up about your book deal.

OK, would you believe movie deal, how about cable?

7. Blog for better reasons than money.
In the book, Blog Blazers: 40 Top Bloggers Share Their Secrets, Stephane Grenier asked forty bloggers what their definition of blogging success is.

Penelope also tells us about gaining the other benefits of blogging for your career. I am becoming to believe more in the idea of small voice blogs of which I am one.

8. Banner advertising is the mafia.

I actually pretty well suck at this monetize stuff , maybe from lack of really trying, but I have other objectives when I do this.

Wednesday, December 24, 2008

SAUDADES SERENDIPITY

I wrote before about being part of the Orkut group End POVERTY / Fim POBREZA and about accepting the small pages status of my blogs. Part of the reason is that there are greater opportunities for sojourns into serendipity. A friend Ju from Orkut by way of Brazil recently led me on such a sojourn and into some small insights into his culture.

Um dia a maioria de nós irá se separar. Sentiremos saudades de todas as conversas jogadas fora, as descobertas que fizemos, dos sonhos que tivemos, dos tantos risos e momentos que compartilhamos...

Saudades até dos momentos de lágrima, da angústia, das vésperas de finais de semana, de finais de ano, enfim... do companheirismo vivido... Sempre pensei que as amizades continuassem para sempre...

Hoje não tenho mais tanta certeza disso. Em breve cada um vai pra seu lado, seja pelo destino, ou por algum desentendimento, segue a sua vida, talvez continuemos a nos encontrar, quem sabe... nos e-mails trocados...

Podemos nos telefonar... conversar algumas bobagens. Aí os dias vão passar... meses... anos... até este contato tornar-se cada vez mais raro. Vamos nos perder no tempo...

Um dia nossos filhos verão aquelas fotografias e perguntarão: Quem são aquelas pessoas? Diremos que eram nossos amigos. E... isso vai doer tanto!!! Foram meus amigos, foi com eles que vivi os melhores anos de minha vida!

A saudade vai apertar bem dentro do peito. Vai dar uma vontade de ligar, ouvir aquelas vozes novamente... Quando o nosso grupo estiver incompleto... nos reuniremos para um último adeus de um amigo. E entre lágrima nos abraçaremos...

Faremos promessas de nos encontrar mais vezes daquele dia em diante. Por fim, cada um vai para o seu lado para continuar a viver a sua vidinha isolada do passado... E nos perderemos no tempo...

Por isso, fica aqui um pedido deste humilde amigo: não deixes que a vida passe em branco, e que pequenas adversidades sejam a causa de grandes tempestades...

Eu poderia suportar, embora não sem dor, que tivessem morrido todos os meus amores... mas enlouqueceria se morressem todos os meus amigos!!!

I used Google Translator to go from Portuguese to English and have now made it a permanent widget on this blog, translating the words is only part of it though.

I started by learning more about who was credited with having written the quote (English translation) he sent me. I learned for the first time about Vinicius de Moraes, but I also learned about Fernando Pessoa and found a number of good sites about him, Poetry International Web - Fernando Pessoa and Pessoa's Trunk. Seems that, at least on the web, both men are credited with penning the words.

I am not worried about who actually said it, but it demonstrated to me that those words are a deep part of the Brazilian/Portuguese culture, demonstrating the importance of Friends.

I continued my serendipitous search and found other connections to my Canadian birth and Irish ancestry through some very interesting sites from Germany Biographeme | vita nuova, time4time.blog, onClicknyc · New Media Design and Corporate Design... and most interesting of all Eccentric, which brought me to the Canadian pianist Glen Gould and Irish singer ROISIN MURPHY Fansite. Overpowered, Ruby Blue :: AbsentMinded.

Ju teaches a very important lesson why people take up causes such as the Millennium Development Goals. It is not always to make massive political paradigm shifts but finding personal ways to connect through countless small interactions for a better world. It is through the means of first defining ourselves as the path to redefining the world.

Monday, July 14, 2008

Social Networking, Social Fragmenting, Or Social Hand-wringing

My post on Ten Reasons John Mariotti Won't Use Social Media Sites received a comment from Michael S. Copeland who said...


I agree with John's thoughts somewhat. Yes it's good to do things in your local physical market. However, what if I wanted to get in contact with ALL the left handed trout flyfishing anglers? I would get online on places like Facebook or left handed fishermen dot com and find others. The Social Media Landscape isn't a scary place. It's a world of wonder. It should be explored, and used. As far as marketing, it's great to get to know your customers/users on a more personal level.

Truth is that I do as well, at least that component that Michael focuses on, Yes it's good to do things in your local physical market. A post by another social media maven Brand Autopsy does a good job of making the point. Blogger johnmoore from Brand Autopsy on 6/8/08 wrote about a recent editorial in Ad Age regarding JetBlue's current advertising campaign in which Advertising Age recommends NOT ADVERTISING.

JetBlue is missing the point with its recent ad push. What it needs is to get back to what made it a media and consumer darling: customer service and good internal and external communication."
>"Priority No. 1 should be getting back to a place where consumers want to share good stories.
From John: Let's take this a step further. BEFORE any company spends gobs of money on an advertising campaign, it should first spend money on improving the performance of a product/service and on ratcheting up the customer experience.

The questions being raised lately though go beyond just bottom line and cash flow concerns. The larger question being asked is whether social media is an effective tool for change. The Other Side of the Pillow - Official CoolPeopleCare.org Blog asked Social Networking, or Social Fragmenting? back in February. Sam Davidson brings up a number of issues but I am skipping to the conclusion of his article.


As someone who runs a digital property, I'm constantly looking for what all this means for CoolPeopleCare and our mission to enable people to change the world. Yeah – we've got the Facebook fan page, we've got the MySpace profile, we Twitter and we blog. But why do we do all this, especially when we believe in the power of the offline community so much and that change happens best face to face?
Because we have to be where people are. And people now gather online. Even if the ultimate action we're soliciting is one of offline, real world, or analog behavior, the doorway into people's minds is a digital one.So by all means use social media and use it well – but don't expect it to save the world in an instant. Countless individuals are finding that social networks could lead to social fragmenting. Rebecca's found that social networks don't create new leaders. Even if there is a digital doorway, the pathway to change has to still be traversed with two very real feet.
The Rebecca he is referring to is Rebecca Thorman, who's blog post about how social media doesn't create a new generation of leaders was for Sam a prophetic beacon of how all of this online networking may not be getting us as far along as we'd like.

Rebecca's found that social networks don't create new leaders. Sorry, but I don't find this that insightful. We should know this already. Ecological niches do not create new species, but they do create the environment in which they can arise.

Another source of evidence, I would argue against proof, is Wired Magazine, in which Tim Harford explains why new technological tools, which intend to eliminate the importance of geography when it comes to collaboration, actually do just the opposite.


Business is more innovative, and its processes more complex. That demands tacit knowledge, collaboration, and trust – all things that seem to follow best from person-to-person meetings.

While fully agreeing that we are still most comfortable in establishing a relationship on trust if we can meet people in person, this does not really speak in oppostion to social media. There are a number of psychological and cognitive-neurological reasons for this bias, which have been touched on before and will be again. But, just as E-bay established greater online trust for the web transaction, so will greater degrees of trust occur through Social Media sites (and degrees of wisdom from too much trust).

I have a more basic philosophical beef with Hardford's approach, which is more to do with his often quoted argument that if you (I am paraphrasing here) have a choice whether to study the issues of an election or a new stereo then read up on woofers because your making a difference is so slight in the election. Actually my argument is more with the traditional Homo economicus argument. Not only in that there is a non-rational component to what we do as individuals, but when we interact as a collective or group it changes the paradigms. There is a Malcolm Gladwell-like Tipping Point, where if enough people follow Mr. Hardford's advice the system breaks down.

Yes, this is unlikely to happen, but the same principles that prevent this also serve the integrity of the social media systems. This raises questions on the "Popular" Theory Of Group and Individual Interaction. Social Media allows Howard Rheingold to speak on Collaboration Moving Masses Through Compassion and provide an avenue for Kevin Kelly's endeavors - The Universe Is Conspiring to Help Us Or At Least Kevin Kelly Is. I am suspicious of using old paradigms to judge new paradigms.

There are a number of other points that Sam makes that should be addressed, but I am going to leave those for another time. I will also admit taking advantage by changing the order of Sam's argument, but one of the best arguments against the hand-wringing regarding social media sites is Sam's own CoolPeopleCare.

So perhaps all of this worrying about technological innovation not taking us as far as we think or as fast as we would like is not all that useful. Maybe it's just a better way to play Scrabble or better yet the Free Rice Game. Not as social, but at least you will be doing some good while improving your vocabulary and you will get better at Scrabble.

I will finish off by fully agreeing that Even if there is a digital doorway, the pathway to change has to still be traversed with two very real feet.


Saturday, June 14, 2008

Sustainability And Collier And Ending The Homo-Defictus Age

Paul Collier is an economist with a vision of raising the economic viability of people at the bottom of the world's scale of wealth - 4 ways to improve the lives of the "bottom billion".

Around the world right now, one billion people live in poverty because of a simple piece of bad luck: they were born in a poor or failing country. What can be done? Economist Paul Collier lays out a bold, compassionate plan for closing the gap between rich and poor -- and makes the case that we must. Watch this TED talk >>

Several hundred million Chinese residents are expected to move from rural areas into cities over the next quarter-century. Dongtan, in Shanghai, will be one of those destinations. Arup is working with local officials to add the necessary homes and infrastructure while integrating sustainable practices and technology. Dongtan is designed to generate its own energy, using a variety of sources, from wind to recycled trash. Public transportation will run on hydrogen fuel cells. The city's three villages will be surrounded by land reserved for farming.

Arup built the Bird's Nest for the 2008 Olympics and other icons of global architecture. Their approach to this effort brings to mind the work of William McDonough of William McDonough & Associates who will be working with Arup on some of the China projects.

diigo tags: community-planning, design, cities, architecture

Alex Tabarrok of Marginal Revolution gives us further insight into Collier on the Food Crisis

Paul Collier's The Bottom Billion was my pick for best economics book last year (not written by a dear friend), it was smart, hard-hitting and unconventional. Collier hasn't lost his touch as a great comment, more like an op-ed, on the food crisis over at Martin Wolf's Economic Forum illustrates.

diigo tags: economics, poverty, global, economicpolicy

The challenge is how to implement these changes on a global basis.While many may be working towards this lofty goal, one major institutional resource in this effort has been MIT.

We can't afford to think of business as the enemy. Businesses in many cases are realizing the importance of sustainability more quickly than the public sector which too often defines its view by outdated political philosophies. This video provides a great deal to think about.

MIT World » : Implementing Sustainability Strategies ---
  • ABOUT THE PANEL DISCUSSION:
    Companies sometimes regard sustainability as “metaphoric low-hanging fruit,” says moderator Peter Senge, and reach for a few easy targets to achieve cosmetic improvements. His three panelists describe how their corporations are attempting to embrace sustainability as more than just another high-profile, low-impact initiative that “goes right into an overloaded bucket.”
    "Environment is not a special, short-term project, not a fad or flavor of the month," says Balta. IBM pursues opportunities in and out of the company, including "making brown green:" reducing waste in its business and industrial processes around the world; designing intelligent networks to improve the efficiency of electrical utility operations; developing systems for mitigating traffic congestion in cities; launching a Big Green innovation business unit; and creating an Eco Patent Commons, enabling users the free and unrestricted use of IBM technologies that help solve environmental challenges.
    "We're trying to find the sweet spot between social, economic and environmental areas that define sustainability, because at the end of the day if any one of those three legs of the stool aren't available then the model itself falls down." says Mark Buckley.
    British Telecom is tackling three interdependent areas, says Kevin Moss: sustainable economic growth, climate change and creating a more inclusive society.

    diigo tags: sustainability, environment, business, management, leadership

Tuesday, June 10, 2008

Dealing With 10 things Hated About Web 2.0

The following misanthropic musings were made by gaping void creator Hugh McLeod. He is , somewhat ironically, another source inspiration and sometimes information for this weblog. He is, of course, at a whole different level web 2.0 social pecking order than I am, but he raises some interesting challenges to the ongoing creation of this weblog.

10 things I hate about web 2.0 via gapingvoid: "cartoons drawn on the back of business cards" by hugh macleod on 6/6/08

allegedmoralfailings337.jpg

1. Reconciling the huge gap between how interesting and important you tell your clients it all is, versus how interesting and important you actually find it all yourself.

Since this weblog has no clients and no money (except for 14 cents for charity through Squidoo), this is not a problem. Sometimes others find the sites found here interesting and sometimes they don't. It only deals with what I find interesting, even if nobody else does.

2. The endless train of online armchair quarterbacks endlessly trying to engage you with endless rounds of mental masturbation.

This is admittedly annoying. From a self-reflective point of view, spending a good portion of my free time typing this, well mental masturbation might stick but it is for the most part solitary and there is no attempt to pass myself off as an expert.

3. The same usual suspects whining endlessly on about the same usual suspects.

This weblog actually jumps around a lot, presumedly making it less viable as a potential money maker. The question for this weblog is whether and how to deal with past issues. Once a post is created on say bio-fuels is there any reason to worry about doing more? For whatever reason, I sometimes feel like I should be.

4. The idea that spouting endless hyperbole about the latest doohickey widget is actually an interesting, compelling and worthy way for a grown man to spend his free time.

Sprouting no, but having others sprout, especially through video - that's different.

5. The well-intentioned but misguided belief that anonymous loser douchebags are actually entitled to an opinion.

One lonely anonymous loser douchebag arguable, a million anonymous loser douchebags that's your market.

6. People at conference panels, pretending that the only reason they're attending is to offer valuable insight to their fellow man, as opposed to just pimping their wares and/or scouting for consulting gigs.

This is true of all conferences, not just Web 2.o. You can, however, get valuable insights from your fellow man even when they are just pimping their wares and/or scouting for consulting gigs.

7. The pervasive use of the term, "2.0" to describe anything other than internet software e.g. "Love 2.0", "Women 2.0", "Breakup 2.0", "Food 2.0", "Religion 2.0", "Music 2.0", "Poetry 2.0", yak yak yak...

There should be a term that describes the opposite of innovation, which would be what most of us are doing most of the time.

8. Any blogger with higher traffic than my own.

OK, this one is definitely not a worry.

9. The popular but mistaken belief that there is a vast, unstoppable army of people in the world who actually care about this shit.

No, there are just a whole lot of people who care about a whole lot of different shit.

10. The sophomoric conceit that "The Conversation" is two-way. To quote Fran Leibowitz, "The opposite of Talking is not Listening. The opposite of Talking is Waiting".

These are, at a minimum, all two-way conversations. What's different is that everybody is carrying on their own two-way conversation with themselves, adding others just serves to scale up, sometimes exponentially. Placing your words upon the screen and judging your words by your own standards is a form of self-reflective communication. Most times we passively invite others to join in. The fact that they do not does not stop the conversation.

Finally, while mediocrity may be a hallmark of the untold masses, there is never any intention to allege moral failings in others.

Sunday, May 18, 2008

Connecting Through Common Technology Connecting Through Common Humanity

This weblog uses FeedBurner the same way naturalists use radio tracking devises on animals, to see where it goes and what it runs into.

Recently somebody, from Taipei evidence suggests, looked up diigo on their version of Google. For whatever reason, my recent post Being Human, Working, Writing Stories, Being Human post showed up on the third page of the search and seems to have resulted in a visit.

What was more interesting was that on the first page of the Google search was a hit from the diigo blog China Earthquake ~ A picture is worth a thousand words. This struck me as being a very human story and one rather well suited for the World Wide Web. The "news" from China provides numbers that are incomprehensible. The degree of tragedy would be hard for anyone to fully express but there are also small miracles to be found. Finding these miracles is part of writing the stories of being human. The change is now we are doing it with computers rather than cave walls.

Another post from the diigo blog provided some more factual information.

Diigo’s development temporarily interrupted by the 7.9 magnitude earthquake.

On Monday, May 12, at 2:28pm Beijing time (6:28 GMT), a major earthquake, measuring 7.9 on the Richter scale, jolted southwestern China’s Sichuan Province. To give some perspective on how severe 7.9 magnitude is on the Richter scale: according to wikipedia, it’s equivalent to 600 megatons of TNT explosive, or energy released by the 1980 Mount St. Helens eruption! Mother Earth has lot of unsettling energy!

Thursday, May 15, 2008

Being Human, Working, Writing Stories, Being Human

My weblog recently featured two posts that together speak to a perspective that I have been formulating over time regarding the Internet.

The first was from this weblog's blogroll Rough Type: Nicholas Carr's Blog: McLuhan's web - Diigo Annotated His blog post has all the links.

diigo tags: mcluhan, writing, storytelling, blogging, marketing
My column in today's Guardian looks at Marshall McLuhan's second life as a prophet of internet media. A couple of my references had to be cut from the column for space reasons.

According to Nicholas Carr, "Reading, to put it simply, is a lonely pursuit, while speech is a social one." So what does that make blogging? Carr talks about sacrificing our shared, tribal consciousness and became locked into private consciousness. I have to believe though that the rise of individualism, as it relates at least the cognitive ability that would later be applied to the specialization of jobs in factories, came before printed text. I would go so far to speculate that cognitive individualism gave rise to the need for the printing press.

Kevin Kelly, one of Wired’s original editors, suggests that what McLuhan “was really talking about was the Internet—two decades before it appeared.” Paul Levinson, in his book Digital McLuhan, argues that McLuhan’s ideas help explain the “dynamic of increased and enlightened human control” that characterizes “our digital age.”
The internet doesn’t really fit into McLuhan’s “hot” and “cool” dichotomy. It is, as Scott Rosenberg wrote back in 1995, a “lukewarm” medium. It encourages participation but it also sucks up our attention and dominates our senses. When we gaze into a computer screen, we tune out everything else.

Are we becoming part of an electronic tribe when we tune into the computer screen and tune out from everything else or are being confined to our own individualistic and to a great extent self-created web identities or is it a fusion of both.

That would depend on how we use the web to communicate because that is what the Internet basically is, a form, a medium for communications. Which raises the question, what is the purpose of that communication? That brings up the second post from Seth Godin.

Which comes first (why stories matter)
via Seth's Blog by Seth Godin on 4/1/08 Storywork
Most of the time we do the work. The work is our initiative and our reactions and our responses and our output. The work is the decisions we make and the people we hire.

The work is what people talk about, because it's what we experience. In other words, the work tells a story.

...if you decide what the story is, you can do work that matches the story. Your decisions will match the story. The story will become true because you're living it.

The story creates the work and the work creates the story.

It is both the work and the story that makes us human. The story more so, because it is what we use to connect with each other. There are different ways of telling the story and different means of telling the story. Millions have chosen the net and web 2.0 as the most viable means. The loss is when we stop telling our own story and let the machine define us rather than the other way around.

Tuesday, February 12, 2008

Collaboration Moving Masses Through Compassion

This new TED video featuring Howard Rheingold makes a timely appearance with the recent posting on the influence of the few on the thinking of the many in culture. It can also arguably fit with the also recently blogged on concept of unintended consequences.

Previously, I quoted Seth Godin as saying.

One more reason not to obsess about the A list in any media category. Worry instead about people with passion and people with lots of friends. You need both for ideas to spread. That was Malcolm's point all along.

I agree, but it's actually the concept of passion and people that I agree with, not what is Malcolm's Gladwell's point. I am even more sure that it is not Duncan Watt's point. Also raised a point regarding what had been said about the quality of feedback to and from a subsystem within a larger (information) system when dealing with unintended consequences.

What was missing from these discussions was the concept of collaboration. Both the posting on Malcolm Gladwell's Tipping Point and the posting on Unintended Consequences raised by the Freakonomics involved basically unilateral communications or at least the appearance of it.

If there was two-way communication, it was not conscious, purposeful nor intentional. The example of inter-ethnic violence cited by the British Psychological Society Research Digest blog, featured in past posts best illustrated the disruptive capacity of this, while the most illustrative example of decentralized crowd wisdom collaboration was undoubtedly Cosmic Variance's starlings used in a previous post to discuss greed and the human condition.

I realize that statistically we can see trends moving in certain directions and ignore the actions of the individual. But I am also reminded of the words of Krishinamurti.

Thursday, February 7, 2008

Challenging The "Popular" Theory Of Group and Individual Interaction

Kottke.org by jason@kottke.org puts his two cents in on the Fast Company article By: Clive Thompson regarding Duncan Watts' research.

Duncan Watts' research is challenging the theory that a small group of influential people are responsible for triggering trends as explained in Malcolm Gladwell's The Tipping Point.

"If society is ready to embrace a trend, almost anyone can start one--and if it isn't, then almost no one can," Watts concludes. To succeed with a new product, it's less a matter of finding the perfect hipster to infect and more a matter of gauging the public's mood. Sure, there'll always be a first mover in a trend. But since she generally stumbles into that role by chance, she is, in Watts's terminology, an "accidental Influential."

Perhaps the problem with viral marketing is that the disease metaphor is misleading. Watts thinks trends are more like forest fires:

"And nobody," Watts says wryly, "will go around talking about the exceptional properties of the spark that started the fire."

Jason has more here of what he has previously covered about the topic of the article.(link)

Seth's Blog by Seth Godin has its own perspective on Malcolm Gladwell's Tipping Point plus that of some other Web 2.0 elite via The Hyping Point.

As I understand it, people are influenced by the people around them. That we act, like buffalo, in a herd. The idea that a single influential individual (even a blogger like Guy or a talk show host like Oprah) can individually change the herd is crazy, and I don't think anyone has argued that.

What should be really clear, though, is that people with big audiences certainly count as one of the people around you. If the guy down the row at work buys a Mac Air, it counts. If Guy buys a Mac Air, it counts just as much (or possibly a bit more).

Since people with big audiences have more 'friends' and have more 'people down the hall', they have more influence. Not because they count for more, just because they 'know' more people.

Cory Doctorow's take on it is here. Steve Pyke provides a guest perspective at Guy Kawasaki's blog. Steve agrees with Seth that this is One more reason not to obsess about the A list in any media category. Worry instead about people with passion and people with lots of friends. You need both for ideas to spread. That was Malcolm's point all along. I can agree with that

Seth uses his own Unleashing the Ideavirus as an example which he says, didn't spread because 'important' people endorsed and promoted it. It spread because passionate people did.

I can't fully buy Seth Godin's thinking on this one. He seems to be trying too hard to keep everybody happy. One issue is that we are looking at this from a very slanted and narrow perspective - marketing. At least narrow when compared to the larger fields of human psychology and sociology. We could even go one step further and talk about organic and inorganic information systems and how they interrelate. This weblog has posted previously to the ability of birds to communicate individual data that is transformed into group decisions in flight, basically bird-brains can effectively work in unison. While humans afflicted with ancient hate have the same deterministic predictability as inorganic chemicals. Seth is right in that it is a matter of balance, but as has also been argued in a previous post Nature Is Better At Balancing Complex Systems Than We Are. The problem is that this seemingly goes against what was said about feedback to and from a subsystem within a larger (information) system when dealing with unintended consequences. This is going to take a bit more thought.

Stumbled Upon A Social Tagging System

Recently, this weblog hooked up with StumbleUpon, a tagging system based on social networking principles. This weblog now allows visitors to stumble a particular post and somebody did for one one on healthcare. At first I was only interested in how my weblog integrated with it, but was pleasantly surprised after exploring a bit more.

It is definitely preferable to digg to my mind, but my criteria seems to be different from many people. Popularity is not the most important factor for me. The wisdom of the crowds concept is one that has not been fully vetted as of yet. StumbleUpon does though add some weight to the pro argument. StumbleUpon has an appeal to serendipity inherent within it which is a concept appreciated by this weblog. Pressing the Stumble! button on the taskbar seems to randomly generate a new and interesting weblink based upon my previous provided areas of interest.

There is also some argument for StumbleUpon being better for what this weblog seeks to get out of blogging than digg though there are no doubt advantages to both systems. This weblog also recently started using aiderss, which reports the number of "conversations" on delicious, Google and digg, to rank its own posts and the weblinks it endeavors to promote. For this weblog's top 20 posts, the vast majority were listed primarily by del.icio.us, then Google, with only a few listed by digg.

The various weblinks developed over the short life of this weblog and found under del.icio.us and other tagging systems have been submitted to StumbleUpon with a number of them being designated "discovered". There is also a StumbleUpon access button under the Lijit widget.

There does seem to be a greater tendency to seek high numbers within the digg community more so than with other sites. Near-Revolt on Digg Underscores Site's Dependence on Its Users via Wired: Top Stories by Betsy Schiffman on 1/24/08 which deals with a narrowly averted boycott of Digg by some of its most prolific users shows just how dependent social media sites are on the goodwill of their audiences. This all can arguably be related to the recent debate ongoing about Malcolm Gladwell's Tipping Point concept.

Monday, January 28, 2008

Shared Pathways: The Prioritization of Community

The Other Side of the Pillow - Official CoolPeopleCare.org Blog on 10/29/07 wrote about The Prioritization of Community

The post cites Penelope Trunk's column about, the importance of community for Generation Y, whom, as she notes, is sometimes known as the "Teamwork Generation." which lists five reasons why community matters to the next generation.

Most of the work I have done of which I believed would create the most benefit was done through teamwork, but despite that I see little of it being encouraged.

Sam Davidson provides his own contribution with his "Fountain of Youth: How to Communicate with Generation Y" presentation (You can download Sam's PowerPoint here.) and "How to Tell Your Story to Generation Y," post which discusses, "how the concepts of networking and influence are changing."

The most important point though that Sam makes is that:

Just because I spend 10 hours of my day in front of a computer doesn't mean I want to spend all my time there. As long as your event, volunteer opportunity or meeting is better than my online options, I'll shut down my laptop and come out. And ultimately, change still happens best when people meet face to face.

And so, perhaps now more than ever, Generation Y longs for communal experience. A lot of this is, as Trunk notes, because of how they grew up, what college was like, and the current values of this demographic. But it's also how change happens and how meaning is made.

I don't care what tools, bells and whistles the newest gadget promises. While it may be cool and while it may mean I can work better, I am still in search of meaning. I still want my life to matter. I still want to do something important.

Thursday, January 10, 2008

Who You Know And Who You Trust And Who Trusts You

From Seth Godin's Blog: Who you know

One of the mantras of networking (and the many social networking sites that people are flocking to) is that it matters who you know. The goal of having a thousand or more friends online is that you're well known. Connected. A click away.

I wonder if there's a more useful measure: who trusts you?

Which brings up my question. How do you establish virtual trust? It is not a question that I find necessary to ask in the day job/real world. It's mostly sensed whether I can or can't, but what establishes trust in the web 2.0 world. There are a number of bloggers that I trust. Seth being one of them, but what is it that makes them trustworthy? The fact that they are recognized as trustworthy by so many others? My readings tell me that there is more to it than just that and that,whatever it is, comes through their writings. Besides asking the question,Seth Godin also provides an answer, at least for longer relationships.

Seth's Blog: Making promises

Is that what marketing is all about? I think so. Make promises and keep them.

Some organizations work very hard to weasel in the promises they make. They imply great customer service or amazing results or spectacular quality, but don't deliver. No, they didn't actually lie, but they came awfully close. The result: angry customers and negative word of mouth.

It's very easy to overpromise. Tempting to shade the truth a little bit, deliver a little bit less to save a few bucks. Who will notice?

The consumer notices.

If you need to overpromise to make the sale, don't bother. It's not worth it.

The best way to generate word of mouth is simple: overdeliver.



Forwarding webpages with highlights and sticky notes, powered by Diigo